Morrison Story

Morrison's foundation is based on quality, style & design, while
creating the fashion silhouette for women to feel empowered, feminine and wholly beautiful. An organic essence is reflected through every facet of the Morrison brand, where love, passion, inspiration, trust and natural are the key company values. Morrison’s collection is about
balancing fashion with classic simplicity, effortless elegance and
timeless beauty.

The humble beginnings of this ever growing company began with husband and wife team Richard Poulson and Kylie Radford, who were ably assisted by their loyal dog, a Kelpie Cross ‘Morrison’, in the small town of Fremantle, Western Australia. It is from here the company has grown to become a highly respected fashion label, season to season.

Morrison is a brand which reaches a market of women seeking inspired elegance & comfort. There are numerous success factors contributing to the mechanics of the Morrison business as a whole; garments are produced and designed in Australia, the company maintains strong relationships with a wide number of wholesale clients across Australia and New Zealand; and is now proudly represented by their eight
innovative flagship retail stores across the country. Morrison pride themselves on supporting every employee in embracing the values on which the company bases its success.